https://www.blackraspberry.com/contact daily 0.75 2020-11-17 https://www.blackraspberry.com/privacy-policy daily 0.75 2020-11-17 https://www.blackraspberry.com/terms-of-service daily 0.75 2020-11-17 https://www.blackraspberry.com/expertise daily 0.75 2020-11-19 https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605815227697-XA72XTMC527TZ5KSPOIE/Kitchen.jpg Expertise https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605644239945-82VNT6Q47A275UEHOTDQ/Friends%2B1.jpg Expertise https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605646052956-H7WV8YRMC8LKJLASUO41/Focus%2BGroup%2B6.jpg Expertise https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605644323133-H3VR6DN4T4L19SF4455F/Focus%2BGroup%2B1.jpg Expertise https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605646150957-3R10E48U38EYLML9Y5SA/Focus%2BGroup%2B4.jpg Expertise https://www.blackraspberry.com/truth daily 0.75 2020-11-19 https://www.blackraspberry.com/home daily 1.0 2023-02-21 https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605560264698-PXFS6RBIFZQQCORCSHU5/Black%2BCouple%2B1.jpg Home - Who we are We’re a qualitative research firm with expertise in the Black American consumer market. As we see it, truly effective qualitative research goes beyond asking questions on a discussion guide. It’s an art that engages respondents and encourages them to reveal their honest opinions about products, brands…and life. https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605560839504-OB9868XM39RRMMYB13J4/Focus%2BGroup%2B1.jpg Home - Our mission At the heart of Black Raspberry is the belief that every person has a story to tell. We are committed to establishing a meaningful connection with every respondent we meet in order to uncover and explore the relationship between their stories and our clients’ brands. https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605566702614-U8982CK5IFYPW9TTH7Q6/Friends%2B2.jpg Home - Not just Black consumer research Researching the Black American consumer market is far from all we do. We have conducted hundreds of focus groups, ethnographies and IDIs with general market and multicultural consumers as well. No matter the racial identity of our audience, our focus is understanding what they do, how they feel, what matters to them and, most importantly, WHY. https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605560944749-40UKXNOIRAJPU84FQVPX/1+mcdonalds.png Home https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605560963708-Q06XM79H9XLZGLBJ5BMM/1+HBO.png Home https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605560993459-N7CWVGR29CW3Q0SATX7W/1+target.png Home https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605561011268-7QZDFEX10BO4R7XN305Y/1+Census.png Home https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605561031814-HV5L8HXV4BJK6KYK8P4Y/1+Housing.png Home https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605561050959-VAAGGBW0BXMZQ1MYQ9R5/1+bestbuy.png Home https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605561070775-99AOPRH8EIBOIEJT7UTD/1+Coke+copy.png Home https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605561087647-38I3SO02T2NI23LMJF7U/1+google.png Home https://www.blackraspberry.com/philosophy daily 0.75 2022-09-14 https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605816720903-DM6E7FPKT6ND4VTDDB87/Focus%2BGroup%2B8.jpg Our philosophy - Over many years of conducting research, we’ve observed that marketers often make two false assumptions about the Black American consumer market. The first: Because Black Americans sometimes espouse similar attitudes and aspirations as White Americans (does this still strike you as accurate in this current environment?) (yes. Just as the part above explains, clients need to understand that Black consumers ARE different, but are driven by many of the same desires as GM consumers), marketers assume that advertising created for the general market will be equally effective in reaching Black consumers. The second: Marketers surmise that all Black American consumers have similar attitudes, behaviors and aspirations — thus, they can be defined and appealed to in broad strokes. https://www.blackraspberry.com/about daily 0.75 2020-11-17 https://images.squarespace-cdn.com/content/v1/5fb2d4458219135e7cdd75b5/1605654711609-VL4Q1C88Y7X1I8G2ZNVQ/Headshot%2BTR%2Bcopy.jpg About